The auction transformed what was already becoming an increasingly coveted watch into a crazed run on all Daytonas, old and new. He auctioned it off for $17.2-million dollars in 2017, making this once humble and unpopular Daytona variant the most expensive wrist watch ever sold. Paul Newman's wife bought him one with a creamy Bauhaus-inspired dial - now called the "Newman" dial - and the famed actor casually gave it to his son-in-law sometime in the 1980s. Then the company upped the case size, redesigned the dial and put out the space-age sounding "Cosmograph." Shortly thereafter, when the Crown sponsored races at Florida's famous beach-side track and put its name on the dial, the legend of the Rolex Daytona was born. LEARN MORE Shop Pre-Owned Rolex GMT-Master IIsīefore the 1960s, Rolex housed third-party chronograph movements in Oyster cases. (Many of us fans are hoping for another "Coke" sooner rather than later!) However, the "Batman" (blue and black), "Pepsi" (blue and red), and "Rootbeer" (brown and beige) have all been released to great applause. And getting your hands on a steel GMT Master II at retail is nearly impossible.
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Since then, it's been all about metal and color combos, which are judiciously and painfully released at a rate of about one a year, at best.
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In 2007 Rolex put out an improved GMT Master II with ceramic bezel and a new movement that hosted a suite of modern updates. To this day, the GMT Master II emits a reserved eccentricity. Plenty of folks knew to rock a Rolex Submariner for maximum panache, but rocking a GMT Master II was a slyly stylish move that demonstrated the owner's uniqueness. In 1989, the Crown upgraded to the GMT Master II - a new movement and slimmer case turned out to be big hits as steel and gold models asserted a pitch-perfect jet setting attitude. When Pan American Airlines ruled the trans-Atlantic skies in the 1950s, Rolex designed the GMT Master for their pilots, who needed to track multiple time zones simultaneously. LEARN MORE Shop Pre-Owned Rolex Submariners It's a strange phenomenon, but people around the world are clamoring for steel Subs. Today, however, it's the plain steel models that are impossible to come by at retail, and which sell for as much as 25 percent above retail among enthusiasts, while gold models often sit in the display case awaiting adoption. Rolex understood that their Submariner had ascended from tool to jewel, and so gold, two-tone, and even diamond-encrusted versions cropped up during the decade of materialism. Alas, tool watches became fashion items during this decade, and the rest is horological history. It wasn't really until the 1980s, however, that the Sub became the fashionable item it is now, largely due to preppy folks sporting them as an assertion of an active lifestyle that, more likely, revolved around cocktails at the yacht club. However, when in 1953 Rolex put an external diving bezel on a more robust version of their already famously water-resistant Oyster Perpetual, kept the automatic winding in place, and added a sturdy adjustable bracelet, the most iconic and important dive watch in history was born.
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Rolex and Blancpain were neck in neck in releasing the first dive watches with rotating bezels.